Activision Deal Is About Getting Candy Crush According To Phil Spencer
However, Phil Spencer also said that the $69 billion acquisition of Activision Blizzard was motivated mainly by the need to enter the mobile industry and that the Microsoft Gaming division may very well become unsustainable in the long run if it does not do so. In light of this, interviewer Nilay Patel noted that King earns more money than Activision and Blizzard because Candy Crush is even more lucrative than Call of Duty....