Square Enix Sells Most Of Its Biggest Ips Including Tomb Raider And Deus Ex To Embracer Group For Just 300 Million
The real kicker here is Embracer Group managed to snag all of these assets for just $300 million USD, a price that seems unbelievable given the value and potential of what these franchises are worth. Insomniac Games, a studio that only owned one IP at the time of its purchase, Sunset Overdrive, was bought by Sony for $230 million USD. And here we have some of the world’s finest studios and most iconic IPs that were sold to Embracer for what, in hindsight, seems like petty cash....